Trading in the Global Sports Betting Market
The objective for any sports bettor is to beat the closing line of the sharpest odds bookmakers.
Victorious sports bettors do not win every bet they place, but they bet knowing that they have a positive expected value (+EV) on each bet they put on. As results even out and converge to their probability a higher profit will be made on the winning bets than losses made on losing bets.
Sharp bookmakers offer sharp closing lines (odds)’, soft closing lines (odds) are provided by soft bookmakers, the difference between these lines creates expected value (EV). Meaning that If a sports bettor bets at higher odds than the closing line of the sharpest bookmakers a +EV outcome and profits are assured, inversely if a bettor bets at lower odds than the closing line of the sharpest bookmakers a -EV outcome and losses are guaranteed. Beating the closing line is particularly important to our Positive Edge Bet and Optimised Hit Rate trading algorithms.